The visual identity of the A Tenda das Candidatas project was developed by designer Marina Zilbersztejn during the collective creation of the project, where the name and elements that would be part of this identity in the first season, which took place in 2020, were thought of.
“The visual identity of A Tenda was designed based on the conception of the structure of a tent and its implications: a temporary structure, which can be quickly assembled and appears to interfere with the programmed flow, the calculated itinerary: when you least expect it, A Tent is pitched halfway. An open and democratic structure, capable of housing a lot of people, with no doors or locks: it can be accessed from all sides or crossed.
The graphics and icons were inspired by its components – rods, plastic angles and fittings, canvas – which need to be fitted correctly to, ultimately, offer protection and support. But the assembly of its pieces is done collectively: a group of professionals are the ones who fit these pieces together until the tent is firm.”